10 Tips From 2
As business owners it can be tough to be noticed by our ideal clients. Personal Branding photo sessions combined with some engaging social marketing can be the magic combination to connect you! We are teaming up to help!
I’m Heather with Ambience Photography. I’ll tell how to work with a photographer to create really effective and beautiful photos.
I’m Shelby with Shelby Larson Consulting. I’ll share how to use beautiful photos and create a social media strategy that will help you connect with your customers.
Let’s dive into the steps:
Heather
1. Goals:
Jot down goals for your branding to-do list. Are you aiming to attract more visitors to your website or social media? Do you want to showcase your vibrant personality and add value to your business? Let's not forget fun b-roll footage for behind-the-scenes peeks, showing off your skills and featuring your products. And make sure your spiffy new logo and colors steal the limelight.
Shelby:
2. Photos:
I suggest hiring a local photographer, like Heather. Quality is key when it comes to branding photos. The photos will be high resolution which will allow you to utilize the photos in different ways for your posts; zoom in on a certain part of the photo, or use the whole photo.
Heather
3. Where:
Envision where your fabulous photos will be used: Will they grace fancy flyers or business cards? Your newsletters, social, and website should feature people in action: your awesome team doing what they do best! And don’t forget to include photos of your amazing products! A social media manager like Shelby is a powerful tool. She’ll conquer the digital realm by using your photos and creating content in your social media posts.
Shelby:
4. Consistency:
Having a collection of branding photos will save you time and make it easier to regularly post on social media. Those photos will be at your fingertips, no need to use a stock photo. Don’t worry, you don’t have to post everyday. You can decide how much you need to post each week. If that’s a struggle for you, hire a social media manager, like myself. We can create content for you.
Heather
5. Mood:
Ask yourself: what do you want your brand to feel like? Pinterest can help! Make a mood board and pin images that inspire you or show your desired look. Then share that to communicate with your photographer! For more ideas, you can follow some rockstars in your field and pay attention to what they do to market themselves. I bet they are oozing with personality! Pay attention to clothing colors, styles, and settings, and then make it your own!
Shelby:
6. Story:
Your photos can tell a story about your brand, its values, and its products or services. Use photos and videos to show how your products are made, highlight your team and customers, or showcase your brand's personality and unique qualities. This will help your customers feel like they know you, can relate to you, and keep them coming back to do more business.
Heather
7. Settings:
Choose the scene: studio, scenery or your space? Think beyond the ordinary. Studio photography doesn’t have to be formal… it can be fun and engaging. Maybe combine your brand with the awe-inspiring beauty of Alaska. Don’t forget about local public buildings that can add grandeur to your photos. But, photos of you in your actual business, doing what you do best is one of the best ways for people to connect with you!
Shelby:
8. Variety:
Don't be afraid to experiment with different types of content, such as photos, videos, or graphics. Mix it up to keep things interesting. Some will love watching videos, some will want to read a graphic, and some will love your beautiful photo.
Heather
9. Expression:
Let's not forget the most important ingredient—You! We all have our go-to selfie-smiles, but it takes a lot more than duck lips to attract your ideal client. Practice expressions and poses! Your photographer can help guide you, but you can also spend some time in front of a mirror with your shoulders back and head held high… and poke that chin!
Shelby:
10. Specs:
One last tip: social media platforms have different image specifications, it's important to adapt your photos accordingly. For example, Instagram favors square images, while Facebook prefers landscape orientation. Reels should have vertical photos and videos otherwise you’ll have black bars on the screen. If you optimize your photos for each platform they’ll look their best and you won’t be missing parts of an image you were wanting to use.
Well that was fun! We can’t wait to see you wow the world as you use your secret weapon: social media and branding photos. Follow these steps and your brand will be brought to life!
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Credit:
Shelby Larson | Shelby Larson Consulting | www.shelbylarsonconsulting.com | Instagram & Facebook: @shelbylarsonak
Heather Dunn | Ambience Photography | www.ambienceak.com Instagram: Ambience_Photography | Facebook: ambienceak
Author Photo: Shelby Larson
Author Photo: Heather Dunn
Photos:
Dominique Park 23-03-28 | Dominique Park | Realtor | Keller Williams-154