A Bold New Era Begins at Webb Auction – Introducing Wild Alaska Auction Company!
Contributed by Jillyan Hendrickson
Big changes are underway at Webb Auction & Appraisal, marking the dawn of an exciting new chapter for this iconic Alaskan business. After an impressive 45 years of leadership, Brad Webb is passing the torch to his daughter, Jill, as he begins a well-earned retirement. With this transition comes the launch of Wild Alaska Auction Company, a bold rebranding that blends tradition with innovation.
Brad Webb’s career in auctioneering has left an indelible mark on Alaska’s auction landscape. Now, as he prepares for new adventures in farming, fishing, and travel, he couldn’t be more thrilled to see Jill step into the spotlight. “I couldn’t be prouder,” Brad shared. “Jill has been my partner in this business for years, and I know she’ll carry it forward with the same passion and commitment.”
Joining Jill in this new venture is her friend and partner-in-adventure, Emmalie Hendricks. What began as a professional connection between the two has grown into a dynamic collaboration and friendship. Together, Jill and Emm are embarking on a mission to continue the legacy of Webb Auction while infusing it with fresh ideas and bold energy, all while keeping the family element central to the business.
Under its new banner, Wild Alaska Auction Company is ready to elevate the auction experience for its customers. While maintaining the trusted values and service Webb Auction is known for, Jill and Emm are introducing several updates to improve customer satisfaction. These include a new auction house conveniently located outside Palmer in the Butte community, streamlined shipping and pickup processes, and modern innovations designed to enhance both online and in-person auctions.
“Wild Alaska Auction Company is about carrying forward a legacy, but it’s also about looking ahead to what’s possible,” said Jill. “We want to honor the incredible foundation my dad built while creating something new and exciting for our customers.”
As Brad steps into his next chapter and Jill and Emm forge a new path, one thing is clear: the family tradition of auction excellence is alive and well.
Thank you, Brad, for 45 incredible years of service and dedication. Here’s to your next adventure and the exciting future of Wild Alaska Auction Company!
Wild Alaska Auction Company has officially opened its doors and is taking the next step in redefining the Alaskan auction experience.